IntegriSure has identified a business opportunity in an inefficiently functioning, highly fragmented market. This market is the buying and selling of products and services between health care practitioners, health care vendors and patients. Through the combination of its membership-based organization, its Certification Lab, and its proprietary first-of-its-kind insurance product, IntegriSure will establish a unique, profitable business model by developing a new, efficient, technology-based marketplace mechanism grounded in the three interwoven principles of secured/certified/insured – the IntegriSure Healthcare Marketplace. Then, in exchange for satisfying the needs of marketplace participants, IntegriSure will operate as a selling and marketing company whose primary operating activity will be focused on finding:

 “THE RIGHT PEOPLE DOING THE RIGHT THING FOR THE RIGHT VALUE”.